Taiwan’s fitness ecosystem blends community-driven gyms, boutique studios, and strong government support for “sports for all” programs, underpinned by high smartphone use and widespread digital payments adoption.
Urban lifestyles and an emphasis on preventive health continue to drive demand across gyms, yoga and Pilates studios, and corporate wellness programs.
Taiwan’s health and wellness market reached USD 15.22 billion (TWD 471.7 billion) in 2024 and is projected to grow to USD 20.70 billion (TWD 641.3 billion) by 2033 at a CAGR of 3.12% (IMARC Group, 2025; Statista, 2025). Within this sector, the Digital Fitness and Well-Being segment is expected to generate USD 368.66 million (TWD 11.4 billion) in 2025, rising to USD 482.58 million (TWD 14.9 billion) by 2030 (Statista, 2025).
As of 2024, World Gym, Taiwan’s largest chain, owns approximately 130 locations, more than double the second-largest operator, Fitness Factory. (investor.worldgymtaiwan.com, 2025).
Industry datasets count roughly 1,500 to 3,266 gyms nationwide, depending on classification methodology (rentechdigital.com, 2025; poidata.io, 2025). In 2026 we expect to see further steady growth across site counts.
Taiwan’s diverse population enjoy numerous forms of exercise, with a strong focus on team sports and tailored workout experiences.
For example, urban millennial Taiwanese and Gen Z Taiwanese are adopting boutique gym formats and tech-enabled memberships - while seniors primarily engage via community programs (academic.oup.com, accessed Oct 2025). Overall sports participation reached 82.6% in 2023, with regular exercisers hitting a record 35.0% (english.moe.gov.tw, accessed Oct 2025).
World Gym Taiwan, Fitness Factory (PWHI), Anytime Fitness are the three leading gym chains in Taiwan (investor.worldgymtaiwan.com, accessed Oct 2025).
Boutique boom: Pilates, yoga and HIIT-led studios show strong consumer demand, mirroring wider APAC boutique growth and the shift toward holistic wellness (athletechnews.com, accessed Oct 2025; corehandf.com, accessed Oct 2025).
Taiwan is increasing regulation around prepaid contracts and fraud prevention, especially after recent studio closures and consumer complaints (Taiwan News, accessed November 2025). Authorities now require escrow models for any good or service not delivered immediately, such as subscriptions and memberships, to protect consumers. Businesses that process payments directly must obtain a MODA license. Ezypay holds this license, so fitness operators and software partners using Ezypay can collect payments without needing to manage licensing themselves.
Multifactor authentication, including phone number validation, is becoming standard to reduce fraud. These changes reflect broader APAC trends in consumer protection and add compliance pressure on PSPs and software providers (asianbankingandfinance.com, accessed November 2025).
Below is an overview of the key opportunities and challenges shaping the market.
Demand for guided, community-centric formats across Pilates, yoga and HIIT remains strong. Studios using hybrid online and in-person models see high engagement in Taiwan, with many Taiwanese prioritising flexibility in their workouts.
Ongoing growth in employer well-being initiatives and commercial set-ups supports subscription demand (mobilityforesights.com, 2025).
Electronic payment accounts reached about 29.5 million users in August 2024, with 3.916 billion non-cash transactions logged in the first half of 2024 (fsc.gov.tw, 2025; asianbankingandfinance.net, 2025).
LINE Pay is widely used as Taiwan’s number one mobile payment service by external comparisons, alongside JKO Pay and Apple Pay (lycorp.co.jp, 2025; statista.com, 2025).
Abrupt closures and prepaid contract disputes have heightened scrutiny; operators must ensure transparent cancellation and refund policies (mothership.sg, accessed Oct 2025).
Smaller merchants need support to adopt interoperable QR and tap-to-pay solutions, though infrastructure is improving (cbc.gov.tw, accessed Oct 2025; globalpayments.com, accessed Oct 2025).
Dense urban markets with strong big-box chains require differentiated offerings and retention strategies.
Any business offering goods or services that are not delivered immediately, such as memberships or subscriptions, is now required to use an escrow account or a bank guarantee to store and protect consumer funds.
Taiwan’s payment-friendly ecosystem and boutique growth align with Ezypay’s strengths in simplifying billing and improving cash flow for fitness businesses. With a growing list of partner solutions and integrations, Ezypay has the right solution for every health, wellness and fitness business, including Hapana and Membr.
See the full list here: https://www.ezypay.com/partner-directory
See how Ezypay can power payments for your gym or software product today.
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