What the fitness industry gets right about growth in Southeast Asia

Southeast Asia continues to be one of the most exciting growth regions for the fitness industry. With rising participation, expanding middle-class markets and increasing investment in health and wellness, gym operators have significant opportunities ahead.

Recently, Ezypay's Olivia Billingham joined The Fit Guide’s Jack Thomas on the Fitness Business Asia Podcast to discuss the trends shaping fitness across the region and what operators need to consider as they grow.

Why payments matter

Throughout the episode, Jack and Liv discussed a variety of thought-provoking topics, including 

• Why Southeast Asia remains a major growth opportunity for fitness businesses
• How markets such as Singapore, Thailand, Malaysia, Indonesia and the Philippines differ in customer behaviour and business models
• The critical role payments play in member acquisition, retention and cash flow
• How leading operators are using AI to improve efficiency and customer experience
• Common mistakes businesses make when expanding into new markets

As fitness businesses scale across multiple locations and countries, payments become more complex. Different payment preferences, currencies, regulations and customer expectations can create friction if not managed effectively.

Getting payments right helps operators deliver a better member experience, improve collection rates, and create a stronger foundation for growth.

Listen to the full episode

Recorded following the Beyond Activ event in Bangkok, this episode shares practical insights for fitness operators looking to grow across Southeast Asia.

Listen to the full conversation 🎧

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