Subscription Billing Company Ezypay’s CEO Trent Brown, Talks About Doing Business In Asia

Doing business in Asia is fraught with unknown pitfalls and challenges.  Trent Brown, CEO of subscription billing and payments company Ezypay talks about his approach to expansion and doing business in Asia.  Ezypay now offers subscription payments service in 6 different Asian countries plus Australia and New Zealand, so Ezypay CEO Trent Brown is well positioned to share his experiences. “Planning: We spent several years understanding how to operate and how to manage our business in Asia before we actually executed a strategy to perform transactions” The market in Asia Pacific is a hard one to crack, but with Ezypay’s services being widely available in 6 counties (and counting), you can say that they know the secret behind breaking into the Asian market. Ezypay is an Australian subscription billing company set to conquer Asia Pacific.  The Ezypay subscription billing product is very popular with fast growing Asian companies. Q1. How popular are subscription payments in Asia? They have been reasonably unpopular. What’s changing is that a lot of start-ups who are doing business in Asia are now exploring the concept of subscription payments. What you’re actually seeing is that there is maturity in a lot of the Western markets, like Europe, U.S and Australia, as opposed to Asia where there is market immaturity. The growth in subscription billing in Asia Pacific is coming largely from the start-up community. These start-up businesses offer a range of products and services such as subscriptions for luxury goods like beauty products and cosmetics, food, pet products, and even Japanese toys are available on subscription (believe it or not). So I guess it’s more the obscure things that are building the subscription economy in Asia, but...

Top tips on how to run an efficient business for SMEs

It is a daunting task running a SME and it’s also one that takes courage, risks and belief. This doesn’t mean that you cannot make running your SME an easier task than you initially thought, that is, if you follow through with these top tips on how to run an efficient business for SMEs. Ezypay’s top tips on how to run an efficient business for SMEs Have a clear vision of the type of business you want to run, and the direction you want it to take The value of vision in business cannot be underestimated. It is your vision that helps drive your business as it gives you a picture of what you want your business to look like and where you want to take it. It is your vision that gives you the motivation to grow and the direction that you should take. Define your product/service and your target audience for this product/service From the beginning, you need to define what exactly your business does and what it offers. If you are unsure of what your business provides people, then what makes you think that people would want to use your product/service? By knowing exactly what your product/service is, it can help to identify the direction in which you need to take to move your company forward. It also clarifies who you are and what you do to customers, members and important partners or investors in the future. Source for funds No matter how big or small your business is, money is a definite must. You cannot grow your business without having the efficient funds to do...

Use Ezypay APIs to connect to your internal software

Could you be getting more from your Ezypay account? Many people only use Ezypay as a traditional standalone payment platform.  However some clients also use Ezypay APIs to create an integrated payment platform to their internal software.  Here is an explanation of the two different ways you can use Ezypay in your business. Ezypay – standalone payment platform You can use the Ezypay system as a standalone platform to collect recurring payments like subscriptions or memberships from customers.  When I say standalone I mean using the tools in your Ezypay account to add customers, edit customer payments and view your reports. This is really useful for businesses who might be starting up, they might be growing really quickly or they might not have any growth plans and be happy just as they are. Ezypay – integrated payment platform The second way you can use the Ezypay system is as an integrated payment platform. What does this mean?  It just means that it works together with your current CRM system, or proprietary software.  Working together means that the systems are connected and exchange data between them to bill your customers their recurring payments.  The benefits of integration are many and include saving time.  You don’t have to add customers in Ezypay and then into your CRM system.  You will also have one source of ‘truth’ for data which will be your CRM system.  No more confusion about where the payments for the customer are really at.  You will also no longer have to update your CRM system with the payment outcome.  This can be combined with the Ezypay system so...

How to fill out an Ezypay direct debit request form

If you are wondering how to fill out an Ezypay direct debit request form, then you have come to the right place. It is so simple and easy, that you will be an expert in no time! How to load customers? There are two different ways to load customers to set up a payment instruction. The first is by having your customers fill out our Direct Debit Request form (DDR). This direct debit request form can be completed by going into your online account and entering the details as required – stipulate the dates, amounts and frequencies of the payments according to your business preferences. After that, you’re done. Ezypay takes care of the rest! Alternatively, you can load customers by taking advantage of our great Direct Debit Gateway (DDG). This means that customers can sign up and join your business online! To do this, you need to create a payment plan within your online account and embed this into your website, or send it as an html link with an email. Doing this means that your client gives you the authority to allow Ezypay to collect direct debits as this online gateway links directly to your Ezypay online account.  Ezypay will start the debits automatically so there is no data entry for you to complete, ultimately increasing your sales and revenue! Fill out an Ezypay direct debit request form in just 5 minutes!   Follow these steps to fill out a direct debit request form Step 1: Fill out the required basic information including: First name Surname Date of birth Address Suburb Phone number Email Direct debit request...

Detailed Direct Debit Definition

Direct debits is something that you hear all the time in businesses, but what exactly does it mean? Direct debit definition According to the online Business Dictionary, the direct debit definition is a ‘type of preauthorised payment under which an account holder authorises a bank to pay a fixed amount (such as mortgage payment or rent) or variable amounts (such as those called for in bills or invoices) directly to a landlord, bank supplier or utility company at regular (usually monthly) intervals. Detailed direct debit definition As Ezypay is one of the very best direct debit companies in the industry, we have taken the direct debit definition one step further to give you a detailed account about what direct debits and in particular Ezyapy, can do for you. Don’t worry about having to chat to your customers about collecting payments every month As a business owner, direct debit is a great payment method from of collecting recurring payments. It is a ‘set and forget’ system meaning that once your customer or member signs up to your business or company, they don’t have to worry about having to continuously withdraw cash to pay you or go out of their way to fulfil their membership fees or subscriptions. Intervals It is all said in the direct debit definition – your member or customer membership fees and subscription payments are withdrawn from their account in regular intervals without you or your customer having to do anything. Once it is set up the first time they sign up, our system will automatically do everything for you Rate of collection is high While the direct...

Standing order or direct debit: Which is better for your business?

Do you know what the different is between standing order or direct debit? They are both very similar with the same function of collecting recurring payments. However, there is one key difference between the two that may make your decision on whether to use a standing order or direct debit for your business and that is who is in charge of the recurring payments. A standing order gives your customer aka the payer more control over the payments, while direct debits put the business aka the payee, in charge. If you’re a customer, then you may want to opt for a bank or standing order, but I know that I am talking to business owners and managers here who understandably want more control over their payments. This is why I know you will choose direct debits. A bit more about standing orders A standing order is completed via bank account. The payer transfers a certain amount of money to another bank account at regular intervals. The convenience surrounding a standing order is that the bank account organisation doesn’t have to be the same one as the payee’s bank account company. However, it takes around 3 working days for the money to arrive in the recipient’s bank account and the sum of money charged cannot be changed unless you cancel the existing standing order and set up a new one. A bit more about direct debit Direct debit means that the payer has more control. The payer instructs a third party software to debit a specific amount from the payee’s account. Permission from the customer to do so is required...