Get connected! Manage multiple business social media accounts for free to spend more time GROWING your business

Social media is such an integral component to your business. It is a major part of connecting your clients, customers and potential customers together and keep them regularly updated on your business, products and services. However, with social media taking a life of its own, it is difficult to effectively manage all your social media accounts, but is something that all businesses and organisations should work on. After all, the Internet never sleeps, and neither should your social media accounts. Here is a list of programs, tools and websites to will assist you to manage multiple business social media accounts for free.     Hootsuite Arguable the most widely used social media dashboard at the moment, and with good reason. Hootsuite helps to manage multiple business social media accounts for free via one dashboard. You are able to: Create now, share later: Just because you are offline, doesn’t mean your social networking accounts should be. See the big picture: Not only can you gain an overview of your social profiles from the one dashboard, but you can also post, tweet, share and comment on your posts without ever leaving Hootsuite. Track your social success: Hootsuite provides you with real-time data and reports based on the results of your reach across the social web. Pricing: Hootsuite is for free and delivers on the aforementioned functions. However, you have the option of Hootsuit Pro (They have a 30 day free trial) and Enterprise.     Cyfe If you want to manage multiple business social media accounts for free, then take a look at Cyfe. Cyfe is an “all-in-one dashboard app that...

A guide on securing your company information from threats

You wouldn’t leave your house without setting up alarm systems and locks that will protect threats from intruders. You wouldn’t park your car somewhere without first making sure that it is securely locked, so why would you leave your company open to threats? The answer is “you wouldn’t”, but how do you go about securing your company information from threats?   External threats The first step in securing company information from threats is determining what exactly the threats are. External threats have been on the rise for the past few years, including malware and other online threats. In fact, according to the 2014 Check Point Security Report, in 2013, there was a 144% increase in new malware – an average 2.2 pieces of unknown malware hit organisations every hour. Not only are the threats growing, but the variety of these threats are also increasing. Some of these include viruses, worms, spyware, hacktivism, distribution denial of service (DDoS) attacks, advanced persistent threats (APTs), online extortion and state-sponsored espionage. Just looking at the list, it is understandable that you could feel overwhelmed or lost when it comes to securing your company information from threats. After all, it is difficult for the average person to keep up with these threats. Internal threats When it comes to securing company information from threats, you have to look at internal threats as well as outside ones, as if that is not enough to deal with already. There is a bit of a double-edged sword at play here: Cloud solutions, remote access and similar technological tools greatly benefits your business.. Technology may invite more mobility, collaborative...

Tips and tricks to staying current on trends and tools

You can’t expect your business to grow if don’t stay on track with the latest trends and tools in the industry. It is a challenge keeping up with all the changes that are occurring, but do you really want to miss out on key opportunities to grow your company? Staying current on trends and tools in your market is an integral part of fuelling growth in your business. After all, who would want to use your business if it is out of date? But in between trying to run things on a day-to-day basis and keeping updated on everything that is happening, it can be easy to start to fall behind.   Medium sized business owners and manages would be pleased to know that there are several tips and tricks that can help with staying current on trends and tools in growing business.   1. Research, research and more research In order to ensure that you are staying on trends and tools in growing business, you need to know everything there is to know about your business. This is when you have to do your research. Learn everything there is to know about your market, by regularly reading newspapers, websites, magazines, journal articles that are specific to your industry. By constantly going back, you can be sure that you are being updated on every new things that has emerged in your industry’s landscape, meaning that you are staying current on trends and tools. 2. Get involved It is one thing just to read about your industry, but it is another to get involved. Getting involved can mean attending events, updating...

15 free tools every business needs for effective management

Employ one of these 15 free tools every business needs to effectively manage and oversee every aspect of your business.  From finances to email campaigns to visual design and everything in between, you will love these 15 free tools every business needs.     Emails Because everyone knows that emails are the bane of our existence 1. MailChimp MailChimp is a free email service that assists in sending better email. Engage your audience through clicking a pre-designed template or the email designer to create newsletters, without needing design experience to do so. They also have options to review your emails on mobile and web pages so that you can create visually engaging emails on any device. 2. Yesware Yesware This is a free add-on for Gmail users who “wants to know what happens after you click send”. It has many functions that benefit you in knowing which emails are performing the best and engaging recipients. Yesware assists in finding out: Who opens your emails Who clicks on links within the email Who forwards the email It is one of the great 15 free tools every business needs because it optimises every email that you send out so you know exactly “how to reach out to the right prospects at the right time”. 3. Rapportive This is an add-on for Gmail and this addition to 15 free tools every business needs is great for those who have so many contacts and networks, but have problems remembering them all. Rapportive shows you everything that you need to know about you contacts, including linking their social media accounts, their website, their position and business and a photo so you...

Save time! Free business management tools

I’m going to state the obvious – running a business requires a lot of time, hard work and effort. But here is something that is not-so-obvious – there are so many free business management tools that can make running your business less time consuming, less difficult and less stressful. Save time! Check out these free business management tools Gather your thoughts with Evernote You jot down your ideas whenever it comes to your mind, collecting notes, articles, photos, documents and other materials that may help with your work to help gather everything in one workspace to present a beautiful screen-friendly layout that will impress your boss, clients, colleagues and friends. Evernote provides you with one workspace where you can write, collect, find and present your work. Evernote will sync across all devices and keep everything together so that you can efficiently work with less time trying to gather all your random thoughts. Gather your thoughts with Evernote. Stop wondering what you have to do next with Wunderlist You have so many things that you need to get done. From meetings to appointments to grocery shopping to your daughter’s dance recital. You’re having trouble remembering everything, and keeping track of all your errands. Wunderlist is the easiest way to get stuff done. You can plan for anything which is why it is on the list of the top free business management tools business owners should have. Create a to-do list by entering every task you have to do as soon as it is given to you. From there, you can set due dates and reminders so you will never forget...

4 free website tools for your business

Do you own a small to medium business, but currently don’t have a website? A website is vital for any business to maintain relevance in the industry, keep connected to clients, customers and products and to be accessible 24/7. However, if do not have a website yet, here are 4 free website tools or applications that will enable you to create a free website for your business. Find a hosting company that offers free website hosting and builders. It is important to do your research because while you are not investing money into this company, you will be investing your time which is just as valuable – you know what they say, time is money – so research and compare various hosting companies to find out which one is the best for you. Here are some website hosting companies and builders that will help you create a free website for your business If you want to create a free website for your business, then Doodlekit is a good place to start. The most basic package is for free and includes: Website hosting Templates Photo galleries Blog 0 extra users 100GB Bandwith 100MB Storage You can choose a template and make it your own by choosing the background pattern, icons and fonts, border, and more. Freelancers, small businesses and the likes can build their own website without the knowledge of how to code Upgrades are available at any time and the pricing is as follows: Simple – $14/m Business – $29/month Advanced – $49/month Wix is a simple and easy way to create a free website for your business. You can...