10 top consumer trends impacting the fitness industry in 2010 – Released

From information gathered in the 2010 Australian Fitness Industry Survey, consumer trend reports and their own market awareness, Celeste Kirby-Brown and Simon Hall of Ezypay have put together a list of the top 10 consumer trends that they predict will impact the Australian fitness industry in 2010.

consumer trends impacting the fitness industry

In the report, ‘The 10 Top Consumer Trends Impacting The Fitness Industry in 2010‘, the authors suggest that professionals will find real life examples of these trends and ideas for ways in which the trends can be applied in fitness clubs.
1. NOWISM
It’s all about what’s happening right now (live) and is part of the drive for (relevant) information.
2. LIGHTS… CAMERA… ACTION!
Now everyone is armed with the ability to be the director and producer of the latest YouTube blockbuster.
3. PERSONALISATION
It’s all about you and your personal brand.
4. MASS MINGLING
Social networking goes hyper-social[1] creating both online and offline social opportunities. We may all be twittering online and spending hours on Facebook.
5. THE END OF CABLES
Welcome to the wireless world where you can be plugged in with out the plugs.
6. GOLDEN OLDIES
We are all living longer with the 90s becoming the new 70s.[2] Programs for these age groups are still largely an untapped opportunity.
7. MINI-ME’S
The adultification of kids is moving down from 13 to 6 (eek).
8. LOW-TECH
A growing reaction against our high-tech world is the need for a space to unwind, relax and escape away from the stresses of everyday life.
9. EMBEDDED GENEROSITY
This is the opportunity to give your time, care, money or skills as part of your normal purchase behaviour.
10. ECO-EASY
Making it so easy to be green you don’t even notice.

Download the full version of the article. This article was published in  Australasian Leisure Management magazine on 17th February.

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