2009 Australian Fitness Industry Survey Highlights

Now in it’s 2nd year, the 2009 Australian Fitness Industry Survey received 620 responses which far exceeded our expectations and 135% up on last year.

In addition to the club survey, over 7,000 responses were received from the NEW active and lapsed members surveys which included over 2,000 individual comments. This unprecedented insight into the operation of fitness facilities across the country along with real answers to some of those nagging questions, about staff quality, retention issues, the best time to open and close and why they really leave slideshow.

The AFIS is created in 2008 to provide the the Australian and New Zealand fitness clubs with the most up-to-date research data and information to assist them build their businesses. This is a not for profit venture sponsored by companies in the fitness industry who are focused on supporting the fitness industry.

Check out 2009 Australian Fitness Industry Survey highlights

How well do you know the fitness industry? Have you ever wanted to know why your members join and why they leave and how you compare with your competitors.

Find out the answers and more in the most up-to-date research into the Australian fitness industry.

The 2009 Australian Fitness Industry Survey is now available providing you with analysis and insights into the fitness club industry and it’s members. There are a few surprises and some very insightful comments from our industry panel of experts and of course the 620 owners and managers and the 7,000 members who took part.

For more information, go to www.fitnesssurvey.com.au


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