The information is in from the Australian Fitness Industry Survey – members prefer to make bookings online. We have taken all the information in the Fitness Industry Survey (over 20,000 members and over 1,000 clubs responded) and compiled a FREE and downloadable infograph on marketing and communications in the fitness industry. You can download your copy now here.
It doesn’t surprise me to find that members are looking for convenience when it comes to bookings. Members are really looking for the ability to book through tools that suit them at times that suit them. Most are after a website booking or smart phone app. Both of these tools allow members to book for group fitness classes or swim school when it suits them and from wherever they may be. As a Mum of three small kids the idea of ‘having’ to go into the swimming centre to make the booking for swimming lessons fills we with annoyance for so many reasons but I will share just one. I have so many better things to do than put all my kids in the car, drive them to the pool, and get them all out. Go up to reception. Make a booking. Get them back in the car and go home. Doesn’t sound like much but this whole trip has now just taken me an hour. I would prefer to be able to book the kids into their classes whilst I am standing in line at the supermarket or watching the kids playing at the park on my smart phone app. Or even via a link in an email if I have to re-enroll them.
The information from members in regards to group exercise tells a slightly different story. Most of them (45%) would prefer to book into a class in person at the club. I suspect this is because they don’t want to make a firm decision about going to the class until they are actually in the club or on the way to the club. However there are still those members that know they are going to exercise that day and would like to be able to have the convenience of booking via the website, over the phone, through a smart phone app or via Facebook (55%).
So if you aren’t offering a number of different options for your members to make bookings then you aren’t meeting their needs. How do you do this? Simple – you need a membership management system that allows for online bookings. Iconnect360 might just be what you have been looking for. For more information visit www.iconnect360.com or email firstname.lastname@example.org.
All information quoted here has come from the Australian and New Zealand Fitness Industry Survey 2013. You can download the infographs from this survey for free here. You will find infographs on personal training, members, clubs and marketing and communications.
See also: Did you know your members prefer email?