Following the success of last year’s Australian Fitness Industry Survey (AFIS), Ezypay again coordinated an industry wide survey to capture critical information to assist the fitness club industry to grow during these difficult economic times.
The highlight this year was the introduction of the Members’ Survey with findings regarding the thoughts, feelings and perceptions of active and lapsed members of health and fitness clubs around Australia and New Zealand.
Is the economy affecting the Fitness industry?
2009 Australian Fitness Industry Survey – Initial findings
The Australian Fitness Industry Survey (AFIS) is now in its second year and we received over 135% more responses than last year. 620* owners and managers of health and fitness clubs across Australia completed the 2009 AFIS. The large increase in this year’s responses confirms the interest in the survey and the need more accurate information.
Thank you to all the clubs that took the time to complete and submit their responses. It is due to this level of contribution that we are able to provide detailed analysis and comparisons with last year’s results. This will give us a clearer and more accurate profile of the landscape of the fitness industry and how it may react to the current economic climate.
Full results and findings will be launched at this year’s FILEX together with the results from the Members Surveys. The Members Surveys will provide us with a true understanding of the thoughts, feelings and perceptions our members have of our clubs and industry. At the time of writing this article, we have over 6000 responses, with 12 individual club/chains assisting with gathering more data, including Fitness New Zealand clubs.
From initial finding, we have some very interesting results which show a definite shift in some areas of the industry. Some of the information will not shock or surprise us:
- A very high response rate from the owners and managers of facilities – up slightly from last year – 84% in 2008 to 89% in 2009.
- 40% of members are very satisfied with their club.
- PPCA is still the most important issue facing the industry and has risen again in importance, moving dramatically from 44% last year to over 70% this year.
- On average NSW clubs pay more for Yoga / Pilates instructors per class and less for Club Managers than Victoria and Queensland.
- 45% of club member never use the clubs website.
For details, contact us.