As part of the Australian and New Zealand Fitness Industry Survey we recently completed an infograph on personal training. We combined results from the members and clubs survey and put them together into a free downloadable resource on personal trainers. In fact it is available to download for free here.
One of the key findings of the survey was that most members choose a personal trainer based on a referral. So that means if you are a personal trainer who is new to the industry or trying to build your client base the very best way for you to do this is to ask for referrals.
The easiest way to get a referral is to not ask for it but to give a free workout. You might have a pass or a card that you can give your clients and say you are looking for more clients and if they have a friend who is interested in focusing more on their fitness you would be happy to give them a free session. This is a very easy way to ask for a referral.
So you give the free session what do you do then? I found this excellent article on the Australian Fitness Network site called “3 Steps to Convert Free Consults into Paying Clients” written by Aaron Whear. Why don't you give it a go? I am sure you will see your business grow because of the referrals. After all most members choose a personal trainer based on a referral.