club members’ surprising top reason for leaving

reason for leaving fitness clubs

20% of former club members say their top reason for leaving their club was “work commitments”.  Have you heard this one before?

This data comes directly from the member survey run by Ezypay as part of the Australian Fitness Industry Survey in 2012.

You can download our fitness industry survey report and view the top reason for leaving and some other valuable insights.

18% of former members said that their club did not meet their expectations.  This expectations not met was the former club members’ second top reason for leaving. Makes me wonder what their expectations were.  Where they even realistic?  What can you do about this in your club?