Using Member Surveys to Improve Your Business

Member surveys


Recently I wrote this article for What’s New in Fitness – Spring 2013 magazine about using member surveys to improve your business.

Some people survey their members all the time however some people don’t.  Click on the link here to read the full article.

Here is a snippet.

“In 2006 I attended the annual Fitness New Zealand conference. I was at the Auckland event sitting between Justin Tamsett, Professional Trainer and Coach, and Reece Zondag, CEO Les Mills. We were listening Richard Beddie CEO of Fitness New Zealand speak about the insights from the annual survey they conducted to clubs across
New Zealand. Justin leaned over and whispered “Ezypay should do that.” What he meant was Ezypay should do a survey of the fitness industry. There was a lack of data and information on the industry…”

The article covers topics such as recommendations on;

  1. Length
  2. Marketing
  3. Frequency
  4. Tools
  5. Analysis
  6. Application

If you want to read the full article about member surveys and get some tips on doing your own you will find it here.


See also: The Ultimate Guide to the Fitness Industry in Australia and New Zealand


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