AFIS in Fitness Network Magazine
Warming up in the Fitness Network Magazine features the opinions of prominent people within the fitness industry. Here, Simon Hall, marketing manager of Ezypay, uses data collected in the 2009 Australian Fitness Industry Survey (AFIS) to identify the key factors that affect membership retention.
Seven thousand fitness members responded to this year’s AFIS providing a useful insight into member behaviour and retention.
Are you looking for the reason your fitness centre member retention is not going so well? The information shared here might just give you the insight you were after and the ability to implement key strategies to increase the membership retention in your gym and fitness centre.