Lauretta Stace, CEO Fitness Australia, predicts fitness trends of 2014

fitness trends lauretta stace


Only a few weeks ago we published the 2014 Fitness Trends Report. This report looked to 7 fitness industry insiders to predict the fitness trends in 2014.


This is a free report published by Ezypay for the fitness industry and is available for download here.


One very smart lady and someone who is passionate and committed to the industry is the CEO of Fitness Australia Lauretta Stace.   She has her finger on the pulse of the industry and also is in a unique position to help direct it’s future.  Here are her predictions of fitness trends for 2014.

The Integration of Fitness and Health


With the government focus on preventative health in various setting where people live and work, there will be increasing interest / growth in fitness programs for children (at school), people in the workplace and community settings such as home-based programs, retirement villages, aged care homes, and community halls.


There will be continued growth in the micro and small business sector to cater for the above.  Exercise professionals will increasingly offer personalized and tailored services to people in the above settings, taking fitness into the community as well as continuing to offer services via the fitness centre or studio.


There will continue to be a trend towards integration of fitness and health, lifestyle and wellness.  More medical and health professionals will refer their patients into evidence-based programs to manage or prevent chronic conditions.


Large, community based fitness facilities will become lifestyle and wellness hubs in their local community and will incorporate clinical services and a range of wellness or lifestyle services.  Health coaching and behavioral change coaching will become an increasingly important skill for exercise professionals.  Large, full service fitness centers will start to offer different ‘zones’ within their facilities for the delivery of diverse and more tailored or personalized service.


As baby boomers begin to semi-retire or retire, they will seek out health and fitness services that suite their needs and lifestyle.   Businesses will increasingly offer health and fitness services to their workforce to retain them and help them stay healthy, positive and productive.



If you would like to read the full fitness trends for 2014 then you can download it for free here.


See also: 7 Fitness Trends Not to Miss in 2014




Submit a Comment

Your email address will not be published. Required fields are marked *