15 free tools every business needs for effective management

15 free tools every business needs

Employ one of these 15 free tools every business needs to effectively manage and oversee every aspect of your business. 

From finances to email campaigns to visual design and everything in between, you will love these 15 free tools every business needs.




Because everyone knows that emails are the bane of our existence

1. MailChimp

15 free tools every business needs


MailChimp is a free email service that assists in sending better email. Engage your audience through clicking a pre-designed template or the email designer to create newsletters, without needing design experience to do so. They also have options to review your emails on mobile and web pages so that you can create visually engaging emails on any device.

2. Yesware

15 free tools every business needs



This is a free add-on for Gmail users who “wants to know what happens after you click send”. It has many functions that benefit you in knowing which emails are performing the best and engaging recipients. Yesware assists in finding out:

  • Who opens your emails
  • Who clicks on links within the email
  • Who forwards the email

It is one of the great 15 free tools every business needs because it optimises every email that you send out so you know exactly “how to reach out to the right prospects at the right time”.

3. Rapportive

15 free tools every business needs


This is an add-on for Gmail and this addition to 15 free tools every business needs is great for those who have so many contacts and networks, but have problems remembering them all. Rapportive shows you everything that you need to know about you contacts, including linking their social media accounts, their website, their position and business and a photo so you can match a face to the information. You can also see where they are to arrange a meeting, and if you have any mutual connections.


For those who are design-challenged

4. Canva

15 free tools every business needs


Not entirely great at design? Canva is one of the great 15 free tools every business needs for those who need that little bit of extra help to create visually great posts and presentations. Learn various techniques and gain ideas from Design School and get started with all your designs. Most features are for free; however, if there are some premium elements that require a payment of $1 to use.

5. Easel.ly

15 free tools every business needs


Easel.ly has created a storm in the business world. With 800, 000 users who have created 1 million infographs with their services, it just goes to show how simple and easy Easel.ly is to use. To get started, just click on a pre-designed template, or if you’re feeling particularly creative – start fresh, and you’re on your way to making beautifully designed infographs, ready to present to your audience.

File sharing and collaboration

Because there is no “I” in “teamwork”

6. DropBox

15 free tools every business needs


DropBox is one of the 15 free tools every business needs as it stores your important files, data, documents and information in the cloud. This is listed as one of the 15 free tools every business needs because it enables a team to share and exchange files on a single application. It is extremely beneficial for those who are not always interacting with their team in the same place, and if there is distance between them. Don’t drop the ball on your projects, effectively collaborate with Dropbox.

7. Trello

15 free tools every business needs


According to their website, “Trello is a collaboration tool that organises your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on that, and where something is in a process.”

Business Management

Management made easy (or less stressful)

8. StudioCloud

15 free tools every business needs


Client management, scheduling, invoicing, order management, marketing campaigns, bookkeeping, reporting and many more features with one user login. Additional logins come with a fee. As “the best free way to manage your business”, StudioCloud is one of the 15 free tools every business needs for business management.


Where analytics comes out to play

9. Google Analytics

15 free tools every business needs

Google Analytics

Google Analytics is a free analytical tool used to analyse visitor traffic to gain insight into your audience and their needs. You can also see how visitors interact with you r pages, what they are looking for and what they like so you can market your page and audience according to these findings for better results.

Social Media

Because the world revolves around it

10. HootSuite

15 free tools every business needs


Hands up if you are having trouble or don’t have enough time to regularly update all your social media accounts. Hands up if you want an application that helps you to manage all your social network accounts simultaneously and more. HootSuite is definitely one of the 15 free tools every business needs. With a single dashboard, HootSuite will assist in managing all your social networks, schedule messages, and more.

11. Bitly

15 free tools every business needs


You may have seen Bitly before and that benefits that ensue without even realising it, especially on Twitter.  Bitly is really advantageous especially when you have charater-limited posts as it shortens your URL links so you don’t waste precious characters on long web addresses. However, that’s not all Bitly does. For Bitly also have another important feature integral to its effectiveness, which is analytics. They offer an analytics and tracking service so that you can see how many times the link has been used and what network they are using. If you are using Bitly across all your social media platforms, then you can analyse the activity on your page from one dashboard.


Getting your sh*t together

12. Evernote

15 free tools every business needs


Evernote is the application that you need in order to maximise your productivity levels in your SME. With Evernote, you can write, collect, find and present. Evernote is a workspace for daily projects that will:

  • Organise your life
  • Keep everything together
  • Sync across all devices+

13. Wunderlist

15 free tools every business needs


Wunderlist is the easiest way to get stuff done. Create a list so you can plan for anything such as your to-do items, appointments, events and more. You can also set due dates and reminders for any item on the list – whether it is work or fun related – so you will never miss a deadline again. What makes Wunderlist stand out from the crowd however, is that you can share your lists and work collaboratively on projects with others. Wunderlist means team work easy and simple.


Because money makes the world go around

14. Mint

15 free tools every business needs


Mint is beneficial to track finances so you know where your income is going and how much is coming in. It syncs with your back account, tracks spending and generates detailed reports on where your money comes from, where it is going and how you can save more.

15. Wave Accounting

Wave Accounting

Want to easily manage your finances? Wave Accounting is an easy, free application to use that helps to separate your personal to financial finances and track them separately. This is extremely beneficial for small businesses with 9 employees and less, including those one-person shops, making it a better fit between their product and your needs.


These 15 free tools every business needs are all designed to benefit you and your business. By implementing such tools into your business, you will find that you life is a whole lot easier – with less time wasted, less stress on your shoulders, less money spent and more efficiency – all for free!


Here are not one, not two, but three FREE gifts from Ezypay to you.

One. FREE eBook on how to improve business cash flow in 31 days.

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Three. FREE printable goal cards for all gym members.

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