SMS gets greater cut through than emails


Direct debit company Ezypay believes that SMS gets greater cut through in customer communication than emails. Why? Simply because we get less of them!

SMS over Emails

A recent survey we conducted showed that the majority of the respondents receive lower than 6 SMS each day. How many emails do you receive? Here’s betting that it’s a lot more than 6.

The extra cut through for SMS will ensure that the new pre-debit SMS reminder service we are launching in October 2011 will work well. Customers will receive a SMS reminder prior to payments being debited to ensure they have funds in their account so the debit doesn’t fail.

Many customers just forget to have money in their account, so their payment fails and they have to pay failed payment fees. This will stop all that hassle.

We are hoping that our clients are happier with the higher collection rates and also that our customers are happier with the convenient reminder.

Due to be launched at the beginning of October, Ezypay is offering the service as a free trial for the month of October. After this time a small fee will be charged per reminder sent.

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