5 reasons to offer GCash Link and Pay as an option for your gym in The Philippines

One of the most recent, exciting developments in the world of payments is the uptick in digital wallet usage, especially in APAC countries like The Philippines. Digital wallets combine the freedom and convenience of smartphone technology with the security and rigour of traditional card payments.

Now, with the introduction of recurring payments through GCash Link and Pay, businesses can go beyond one-off transactions and unlock seamless, automated billing. 

We’ve compiled the top five reasons why you should consider offering GCash Link and Pay as a payment option for your gym or health and fitness studio in The Philippines.

1. GCash Link and Pay offers flexibility in a challenging market

One of GCash Link and Pay's main competitive advantages is its ease of access, ease of use and hefty market dominance. It’s estimated that over 80% of the population have a GCash account that they use regularly – a far greater percentage than the residents with a traditional bank account. With GCash, gym members can set up recurring payments in mere seconds using just their smartphone, eliminating the need for tedious manual payment collection methods like cash or cheque.

GCash Link and Pay closely aligns with modern consumer payment preferences, with digital wallets now mainstream across both online and in‑store transactions. For gyms, this means meeting members where they already are, on their mobile devices, using payment methods they trust and use daily. 

Key benefits for gyms include:

• Modern, digital-first gyms are more appealing to younger, tech‑savvy members

• Members increasingly expect fast, mobile‑first payment options

• GCash Link and Pay helps position your gym as a tech‑forward, convenient brand that values member experience

 This widespread adoption, combined with the ability to support recurring billing, makes GCash Link and Pay especially powerful for membership-based businesses.  

2. GCash Link and Pay means less friction and a stronger cash flow

Traditionally, GCash payments were customer-initiated, meaning customers had to manually approve or complete each transaction, typically by scanning a QR code or authorising the payment within the app. While this works well for one-off purchases, it can create friction for subscription-based businesses like gyms.

With GCash Link and Pay, customers only need to authorise the payments once. After linking their wallet, future payments are automatically billed with no need to scan a QR code or re-authorise each transaction. This makes GCash Link and Pay an attractive payment method, especially when compared to legacy payment methods like cash and cheques – and the perfect companion to subscription-based business models, like gyms and health clubs.

Empowered by this consistent, regular revenue, businesses can far better manage their finances and forecast for the future with enough flexibility to adapt and pivot as required - without being forced to raise membership prices.

3. GCash Link and Pay is great for customer experience

GCash Link and Pay simplifies the payment experience for both you and your members by removing the need for repeated actions at every billing cycle. 

For example, when a new member signs up, they can securely link their GCash wallet once during onboarding. From that point on, their membership fees are automatically billed when due on a recurring schedule (e.g weekly or monthly), with no need to scan a QR code or manually authorise each payment.  

This creates a seamless, low-effort experience for customers, while helping businesses reduce drop-offs during sign-up and minimise missed or delayed payments. With fewer interruptions in the payment journey, gyms can deliver a smoother member experience and maintain more consistent, predictable revenue.  

4. GCash Link and Pay is secure and minimises fraud

GCash is a digital wallet built with security in mind, designed to minimise the chances of fraudulent transactions and payment disputes (aka chargebacks).

Alongside fundamentals like 2FA for account access, GCash also utilises facial verification and biometric fingerprint scans for additional layers of security. During sign-up, a GCash user must provide a unique mobile number, linked to a unique SIM card – making it far harder for fraudulent activity to occur. New users are also required to take a selfie scan to help prevent any unauthorised transactions and are encouraged to provide their government ID to receive a ‘fully verified’ GCash account, which unlocks additional features.

With GCash Link and Pay, customers securely authorise and link their wallet upfront. This verified connection is then used for future billing cycles, reducing the risk of unauthorised transactions and ensuring that payments are tied to a validated user account. 

GCash’s integration capabilities allow GCash to readily integrate with payment service providers like Ezypay, allowing GCash customers to tap into additional merchant security and compliance functionality. In essence, this means that customers using GCash through Ezypay don’t need to fret about compliance or security issues and can manage their business and bill their members in confidence.

For gym owners, this means that, when a member purchases with GCash, you can rest assured that the person you are doing business with is who they say they are – taking the onerous tasks associated with ‘knowing your customer’ and payments compliance off the table.

5. GCash Link and Pay is a salesperson’s best friend

GCash Link and Pay removes friction at the point of sale, making it easier for customers to say yes. By allowing members to link their GCash wallet once, businesses can enable seamless payments for memberships and services without requiring repeated QR scans or manual approvals. 

This smoother experience reduces drop-offs, speeds up decision-making, and increases the likelihood of conversion. For gyms, that means more successful sign-ups, easier upsells, and a more efficient sales process overall.  

Ezypay is rolling out GCash Link and Pay to its integrated software partners

Ezypay is the first payment facilitator in the Philippines to offer GCash Link and Pay for recurring payments to health and fitness businesses in the Philippines.  

If you want to embed GCash into your software, find out more.

If you want to offerGCash as a payment option for your members, get in touch today.

Enable GCash Link and Pay with Ezypay

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