GCash Link and Pay: Bringing recurring functionality to the Philippines’ favourite digital wallet

The Philippines is one of the world’s leading digital wallet markets, with GCash firmly established as the country’s preferred way to pay. According to Statista, more than 80% of Filipinos use GCash, making it more widely adopted than many traditional banking products. GCash also has around 94 million users as of 2026 (Statista, 2026). For businesses that rely on memberships, subscriptions and ongoing customer relationships, that popularity creates a significant opportunity.

GCash Link and Pay is a new payment capability that allows businesses to collect both recurring and one-off payments through GCash. Ezypay is the first payment service provider to offer both recurring and one- off  GCash Link and Pay payments for health and fitness businesses. In addition, Ezypay is the exclusive provider of GCash Link and Pay for health and fitness businesses in the Philippines (as of the time of writing).

What is GCash Link and Pay?

GCash Link and Pay allows customers to securely link their GCash wallet during sign-up and authorise future payments.

Once linked, businesses can process recurring charges such as memberships, subscriptions and payment plans without requiring customers to approve every transaction manually. It also supports one-off payments, giving businesses the flexibility to collect different types of charges through a single payment method.

How does GCash Link and Pay work?

• A customer chooses GCash as their payment method.
• They securely link their GCash wallet.
• They provide consent for future payments.
• The wallet is stored for future billing.

GCash Link and Pay payments are now ready for collection.

For example…

When a customer joins a gym, they link their GCash wallet during onboarding and authorise future payments. The gym then automatically collects membership fees on the agreed schedule, eliminating the need for customers to scan a QR code or manually approve every payment. Customers can also make one-off payments using the same GCash Link and Pay account for extras like personal training sessions, gym towels, water bottles, or protein bars from the gym cafe.

Why does this matter for businesses?

Many Filipino consumers prefer digital wallets over traditional credit cards, creating challenges for subscription businesses that rely on recurring card payments. In addition, the Philippines has a comparatively low penetration of credit cards when compared to other markets in the APAC region, with only one in three Filipinos owning a card (Manila Bulletin, 2026)

With 6 million monthly active users (Statista, 2025), GCash is one of the Philippines' leading digital wallets, used for everything from buying coffee to weekly groceries, settling bills and now paying for gym memberships with GCash Link and Pay.

GCash Link and Pay helps businesses reach customers using a payment method they already know and trust.

Benefits include:

• Support for recurring and one-off payments
• Simpler customer onboarding
• Less manual payment collection
• Access to a broader customer base
• Improved customer experience
• More predictable revenue collection
• Reduced payment friction

For businesses operating in sectors like health and fitness, education, childcare and membership-based services, it provides a new way to automate collections without relying solely on cards.

How secure is GCash Link and Pay?

Security is built into the GCash ecosystem from the ground up.

First, to obtain a GCash account, customers must register with an active Philippine mobile number and SIM card. To access additional functionality and higher transaction limits, users can complete GCash's verification process by providing approved identification and verifying their identity.

GCash also uses multiple layers of protection, including two-factor authentication, facial verification, biometric authentication and SIM-linked account registration. Customers must securely authenticate and authorise the wallet-linking process before they can start making payments.

Once a customer links their wallet, GCash Link and Pay is ready for future recurring and one-off payments without requiring customers to approve every transaction manually.

The next evolution of recurring payments

Digital wallets have already changed how Filipinos pay for everyday purchases. GCash Link and Pay takes the next step by bringing subscriptions and recurring payments to a payment method used by millions every day.

GCash Link and Pay helps businesses automate collections while giving customers a faster, more familiar way to pay. As the first payment facilitator in the region to offer this capability, Ezypay is helping businesses unlock recurring revenue through the payment method Filipinos use most, and is the exclusive provider for GCash Link and Pay for health and fitness businesses in the Philippines (as of the time of writing).