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How to improve customer relationships using flexible subscription management

  • January 14, 2020   ⎯   mins read
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Customer subscriptions will not always be a set-and-forget deal. In many cases, customers may need to put their payment on hold, delay payments or even request a refund.

Offering this flexibility is critical to providing a great customer experience and building long lasting relationships. So, what capabilities might you have to consider to help you manage your subscriptions?


Putting a payment on hold

Having the ability to put recurring payments on hold is essential for your customer relationship management and is not something that is offered by all payment providers.

If you’re providing repeat services to your customers, such as a gym membership or tutoring services, there will be times when your customers are not available to make use of your service. Whether they are travelling or simply don’t have time in their busy schedule, they should be able to put their payments on hold until they can use your services again.

Payment providers such as Ezypay allow you to easily put a hold on payments according to a selected date range, ensuring that your customers are not billed during the time they are unavailable.

By catering to your customers’ needs you can foster healthy relationships with them, all while providing a positive experience. When customers are happy with your service, they are much more likely to maintain their subscriptions and recommend your business to others.

Delaying a payment

Another method for improving customer relations is by offering the flexibility to adjust debit dates and delay payments.

Life is complex and circumstances are constantly changing for your customers. Maybe they have had to reschedule the dates which they use your service, or perhaps they simply don’t have the available funds. Whatever the reason, there are many occasions where a customer may require their debit date to be changed.

By offering your customers this feature, you are not only catering to their immediate situation, you are also increasing your chances of getting paid.

Refunding a payment

Refunds can be a difficult subject but have become an integral part of running a successful business. Customers are much more likely to give you repeat business if you provide refunds when they are unhappy or unsatisfied with the service they have received.

When the time comes to process a refund, your payment provider shouldn’t be a roadblock. Some providers have lengthy refund processes and charge additional fees to process them. Providers such as Ezypay offer simple refunds through the click of a button and refund payments in as little as one day for card payments.

By processing a refund quickly, customers can see that you care about their experience and are much more likely to come back in the future. With this in mind, you need to make sure that you have established a fair refund policy and that you have the right payment software in place to assist you.

Fostering healthy customer relationships should be an integral part of your business strategy. The right recurring payment provider can play a key role in ensuring that you have the tools at hand to meet and exceed customer expectations and nurture customer relationships for the long term.

Are you ready to automate your subscription billing?

If you’re looking for a payment provider that gives you the flexibility to easily manage your subscriptions, Ezypay could be the option for you. Book a demo to see Ezypay in action today and start taking charge of your customer relationships.

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