Singapore’s fitness and wellness sector is thriving, driven by strong digital infrastructure, government-backed health initiatives, and rising consumer demand for holistic well-being. Singapore benefits from strong digital payment adoption rates – the highest in Southeast Asia.

With a strong focus on boutique studios, mobile-first payments, corporate wellness programs, and tech-enabled memberships - the market presents rich opportunities for fitness operators and SaaS platforms.

With Ezypay’s recurring billing solutions tailored for health and fitness businesses, operators can scale confidently in one of Southeast Asia’s most digitally savvy economies.

Market size:

Singapore’s health and wellness market reached USD 17.1 billion (SGD 23.26 billion) in 2024, with projections of USD 41.6 billion (SGD 56.58 billion) by 2033, representing a compound annual growth rate (CAGR) of 9.60% (imarcgroup.com, 2025).

Key growth drivers include rapid urbanisation, an aging population, and rising demand for preventive care and mental wellness.

Singapore’s corporate wellness market is expected to grow from USD 530.6 million (SGD 721.62 million) in 2024 to USD 645.9 million (SGD 878.42 million) by 2030 (CAGR 3.3%) (grandviewresearch.com, 2025).

Digital fitness and well-being revenue is projected to reach USD 166.1 million (SGD 225.90 million) in 2024, growing to USD 236.7 million (SGD 321.91 million) by 2029 (CAGR 7.34%) (pullupstand.com, 2025).

Fitness landscape:

Singapore has over 110 Anytime Fitness locations and 16 Fitness First clubs, alongside boutique studios like Virgin Active, Pure Fitness, and Barry’s Bootcamp (thebestsingapore.com, 2025). Additionally, Singapore boasts 31 BFT (Body Fit Training) locations nationwide (shopsinsg.com, 2025)

Gym attendance has rebounded post-pandemic, with ActiveSG reporting over 238,600 users in May 2024 (straitstimes.com, 2025).

Digital payments:

Digital wallets now account for 39% of e-commerce and 29% of POS transactions in Singapore, overtaking credit cards (fintechnews.sg, 2025). Popular wallets include DBS PayLah!, PayNow, GrabPay, Apple Pay, and Google Pay (singsaver.com.sg, 2025).

Government initiatives:

Singapore’s Healthier SG initiative promotes preventive care and personalised health plans for residents aged 40+ (moh.gov.sg, 2025). The Workplace Outreach Wellness (WOW) program offers free fitness classes, screenings, and coaching for companies (hpb.gov.sg, 2025).

Fitness Trends and Insights

Boutique fitness trends:

Boutique studios like Trapeze Rec. Club and boOm offer holistic wellness experiences, combining fitness with mental health and recovery zones (timeout.com, 2025). Expats are driving demand for specialised classes and luxury amenities (ceres-editions.com, 2025).

Corporate wellness:

Corporate wellness providers such as AIA, Intellect, and Mercer offer mental health support, fitness programs, and stress management workshops (humanresourcesonline.net, 2025). Government-backed programs like WOW and Healthy Workplace Ecosystem support SMEs and large enterprises alike (snef.org.sg, 2025).

Challenges:

Singapore’s fitness industry faces rising rents, sudden gym closures, and consumer hesitancy around prepaid memberships (channelnewsasia.com, 2025). Operators are shifting to flexible models and community-driven experiences to rebuild trust (thepeakmagazine.com.sg, 2025).

Ezypay is Singapore–ready!

Singapore’s tech-savvy wellness economy and demand for flexible payments align perfectly with Ezypay’s strengths in simplifying recurring billing across fitness, education, and childcare sectors.

• Automate subscription payments to reduce admin and improve cash flow for gyms, studios, and beyond.
  
  
• Support compliant, transparent collections that build trust and reduce risk around prepaid models and multi-site operations.
  
  
• Whether you're running a single-site boutique fitness studio, a Pilates franchise or a multi-national big box gym, Ezypay scales securely with your business with powerful, friction-free payment collection solutions.

Ezypay’s partners GymDesk, GymMaster, ABC Glofox, Hapana, Membr, Perfect Gym and XODA are ready to support your expansion into Singapore. Reach out to find the right choice for your business.

Citations:

• https://www.imarcgroup.com/singapore-health-wellness-market
• https://www.grandviewresearch.com/horizon/outlook/corporate-wellness-market/singapore
• https://pullupstand.com/blogs/blog/singapore-fitness-wellness-trends-2025-expert-analysis
• https://www.thebestsingapore.com/beauty-wellness/best-fitness-centres-in-singapore/
• https://www.straitstimes.com/singapore/more-people-working-out-at-gyms-than-before-the-pandemic
  
• https://fintechnews.sg/112214/e-wallets/digital-wallets-overtake-credit-cards-as-top-e-commerce-payment-method-in-singapore/
• https://www.singsaver.com.sg/credit-card/blog/mobile-wallets-singapore
  
• https://www.moh.gov.sg/staying-healthy/healthy-living/
• https://www.hpb.gov.sg/workplace/workplace-outreach-wellness-programme
• https://timeout.com/singapore/sport-and-fitness/the-best-shophouse-boutique-fitness-studios-in-singapore
  
• https://ceres-editions.com/fitness-beyond-borders-how-expats-are-shaping-gym-trends-in-singapore/
• https://www.humanresourcesonline.net/9-best-corporate-wellness-providers-in-singapore-and-malaysia
• https://snef.org.sg/health/wow/
• https://www.channelnewsasia.com/singapore/fitness-studios-gyms-close-down-business-covid19-pandemic-2960076
• https://www.thepeakmagazine.com.sg/lifestyle/gyms-post-pandemic-trends-singapore/